Tanishq Jewellers, a flagship brand of Titan Company Limited and a prominent part of the Tata Group, is recognized as India’s leading and most trusted jewellery retail chain. Since its inception in 1994, the brand has revolutionized the Indian jewellery market by introducing unprecedented transparency, standardized making charges, and certified purity standards. The name itself is derived from the Sanskrit words “Tan” (body) and “Nishq” (gold ornament), symbolizing a deep connection between the wearer and their adornments. With a vast collection ranging from traditional bridal sets to modern daily wear, Tanishq continues to celebrate Indian heritage while embracing contemporary global trends.
About Tanishq Jewellers
Tanishq has established a legacy of excellence by pioneering innovative purity verification technologies and maintaining a massive retail presence across the country.
| Feature | Details |
| Brand History & Legacy | A Tata Product known for transforming the unorganized Indian jewellery sector through transparent pricing and ethical practices. |
| Establishment Year & Heritage | Founded in 1994, it boasts over 32 years of heritage in crafting exquisite jewellery. |
| Market Presence in India | Operates over 410 stores across more than 240 Indian cities, forming the largest pan-India retail network. |
| Brand Trust & Purity Standards | Guaranteed BIS hallmarked gold (22K and 24K) and IGI/GIA certified diamonds; pioneered Karatmeter technology for instant purity verification. |
Tanishq Jewellers Owner
As a division of Titan Company, Tanishq benefits from the institutional backing and ethical governance of the Tata Group, one of the world’s most respected conglomerates.
| Ownership Aspect | Information |
| Founder (Family Legacy) | Established by Titan Company Limited, which is a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation (TIDCO). |
| Leadership Team | Managed by the leadership of Titan Company Limited, headquartered in Bangalore, Karnataka. |
| Business Growth & Milestones | Grew to over 500 stores nationwide; acquired CaratLane in 2016 to expand into affordable digital-first diamond jewellery. |
| Brand Ambassador | Collaborates with prominent figures and digital creators like Aashna Hegde, Khushi Hegde, Nikita Dutta, and Aastha Shah for modern collections like GlamDays. |
Tanishq Jewellers Branches
With the largest network of trust in India, Tanishq ensures premium service and consistent quality across all its metropolitan and regional showrooms.
| City | Number of Stores | Timings (Approx.) | Contact Details |
| Mumbai | 28 stores | 10:30 AM – 8:30 PM | 1800-296-6677 |
| Bangalore | 25 stores | 10:00 AM – 10:00 PM | 1800-296-6677 |
| Chennai | 22 stores | 10:30 AM – 9:00 PM | 1800-296-6677 |
| Hyderabad | 19 stores | 11:00 AM – 9:30 PM | 1800-296-6677 |
| Delhi | 18 stores | 11:00 AM – 8:00 PM | 1800-296-6677 |
| Kolkata | 16 stores | 10:30 AM – 8:30 PM | 1800-296-6677 |
| Pune | 12 stores | 10:30 AM – 9:00 PM | 1800-296-6677 |
| Lucknow | 8 stores | 11:00 AM – 8:30 PM | 1800-266-0123 |
| Patna | 8 stores | 10:30 AM – 8:30 PM | 1800-266-0123 |
| Jaipur | 4 stores | 11:00 AM – 9:00 PM | 1800-266-0123 |
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Tanishq Jewellers Collections
Tanishq offers an expansive portfolio of over 14,000 designs tailored for every moment, gender, and regional community.
Tanishq Jewellers Gold Collections
Tanishq’s gold offerings blend traditional craftsmanship with modern elegance for diverse occasions.
| Category | Available Styles |
| Necklaces | Statement pieces, opulent sets, and delicate chains. |
| Bangles & Bracelets | Sleek modern bangles, traditional regional motifs, and charming bracelets. |
| Chains | Thick masculine chains for men and versatile, delicate styles for women. |
| Earrings | Delicate studs, elaborate bridal jhumkas, drops, and hoops. |
| Bridal & Daily Wear | Dedicated Rivaah wedding sets and GlamDays modern everyday sparkles. |
Tanishq Jewellers Silver Collections
The silver collection focuses on auspicious gifting and symbolic purity for prosperity.
| Item Type | Description |
| Anklets | Stylish silver anklets and toe rings for women. |
| Idols | Exquisitely designed silver idols of deities like Lakshmi and Ganesha for blessings. |
| Gifting Items | Auspicious silver coins and gift-worthy ornaments. |
Tanishq Jewellers Platinum Collections
Platinum pieces are designed as eternal symbols of commitment for modern couples.
| Category | Featured Designs |
| Couple Rings | Matching bands and rings crafted to adorn soulmates. |
| Bands | Sleek commitment bands and masculine kadas in high-grade platinum. |
Tanishq Jewellers Diamond Collections
Tanishq features over 6,500 exquisite diamond designs for every sparkle and main character energy.
| Category | Popular Items |
| Rings | Solitaires, cocktail rings, and intricate engagement rings. |
| Pendants | Gemstone-encrusted pendants and classic motifs with chains. |
| Bridal Diamond Sets | High-end luxury creations, including Zoya and Rivaah Diamond collections. |
Tanishq Jewellers Coins & Bars
Investment-grade gold and silver products are available with guaranteed purity certifications.
| Product Type | Purity Options | Grammage Range |
| Gold Coins | 22K (916) and 24K (999) | 1g, 2g, 4g, 5g, 8g, 10g, 25g, 50g, 100g |
| Gold Bars/Biscuits | 24K pure gold | Up to 100 grams for serious investors |
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Tanishq Jewellers Designs
Tanishq caters to a wide spectrum of aesthetic preferences, offering over 14,000 unique designs that range from regal heritage pieces to modern, minimal office wear. The brand’s design philosophy focuses on celebrating Indian cultural diversity while keeping pace with global contemporary trends.
Trending Jewellery Styles
Tanishq continuously evolves its style offerings to include versatile, fashion-forward pieces suitable for the “main character energy” of modern life.
| Style | Collection/Brand | Design Highlights |
| Modern Daily Wear | GlamDays | Effortless style designed to infuse a touch of luxury into daily routines with statement gold and diamond jewellery. |
| Minimalist | Elan | Contemporary designs inspired by global trends, focusing on everyday elegance and personal narratives. |
| Personalized | Initial/Zodiac | Features custom alphabet pendants and zodiac sign rings for a tailored personal touch. |
Bridal Collections
The Rivaah collection is Tanishq’s dedicated bridal brand, meticulously crafted to honor the distinct traditions and diverse cultures of Indian weddings.
| Focus | Collection | Craftsmanship & Variety |
| Community-Specific | Rivaah | Specialized designs for Bengali, Marathi, Tamil, Punjabi, Gujarati, Rajasthani, and other community brides. |
| High Artistry | Kundan & Polki | Intricately handcrafted masterpieces featuring evergreen styles like glass Kundan and Polki for a royal bridal look. |
| Regional Motifs | Regional Bangles | Designs inspired by regional artistry, ranging from traditional motifs to sleek, modern interpretations. |
Temple Jewellery
Tanishq offers divine collections inspired by the sacred architecture and deities of India, perfect for traditional ceremonies and festivals.
| Style | Collection | Design Themes |
| Sacred Motifs | Divyam | Features traditional temple-inspired pieces with motifs of deities like Lakshmi and Ganesha. |
| Auspicious Charms | Mangalam | Curated pieces designed specifically for religious beginnings and auspicious occasions. |
Lightweight Jewellery
For urban millennials and young professionals, Tanishq provides lightweight and versatile options through its specialized sub-brand.
| Style | Brand/Collection | Highlights |
| Contemporary Workwear | Mia by Tanishq | Trendy and minimal pieces in 14k and 18k gold designed for modern women who value subtle elegance. |
| Affordable Sparkle | Diamond Treats | Focuses on making diamonds accessible and affordable for everyday wear. |
| Geometric & Minimal | Modern Gold | Contemporary pieces featuring clean lines and geometric patterns are suitable for office or casual evening wear. |
Heritage & Royalty Collections
These collections pay homage to ancient Indian artistry, allowing wearers to embrace a regal aesthetic steeped in cultural significance.
| Style | Collection | Features |
| Royal Indian Luxury | Nav-raani | Handcrafted pieces featuring high-brilliance Kundan work, intricate kajar details, and vibrant enamel accents. |
| Cultural Heritage | Dharohar | Traditional designs that celebrate historic artistry with a high level of craftsmanship. |
Men’s & Kids’ Collections
Tanishq extends its design expertise to cater to masculine styles and delicate pieces for children.
| Category | Collection/Style | Key Items |
| Men’s Jewellery | Aveer | Masculine designs in gold and platinum, including thick chains, kadas, and classy rings with clean edges. |
| Kids’ Jewellery | Kids & Teens | Dainty chains, earrings, and bangles designed with playful motifs like flowers and animals for younger wearers. |
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Also Read: Gold Saving Schemes
Tanishq Jewellers Making Charges
Tanishq uses a transparent percentage-based structure for its making charges, ensuring customers know the value of the craftsmanship they receive.
Gold Making Charges Per Gram
Making charges generally range from 8% to 28% of the gold value, depending on complexity.
| Item Type | Approximate Charge Per Gram | % of Gold Value |
| Simple Rings/Bands | ₹1,000 – ₹1,500/g | 8% – 12% |
| Regular Earrings/Chains | ₹2,500 – ₹3,200/g | 20% – 25% |
| Intricate Bridal Necklaces | ₹3,500 – ₹4,200/g | 25% – 28.5% |
Diamond Pricing Structure
Diamond jewellery pricing is based on the quality of the stone and the complexity of the setting.
| Pricing Factor | Description |
| Stone Charges | Based on carat, color, and clarity (VVS, VS, SI1, etc.). |
| Discounts | Periodic offers like up to 20% off on diamond jewellery value. |
| Certification | All diamonds are certified by international labs such as IGI or GIA. |
Factors Affecting Jewellery Price
- Design Complexity: Handcrafted or intricately designed pieces command higher making charges.
- Machine-made vs. Handcrafted: Machine-made chains typically have lower charges than customized designs.
- Net Metal Weight: Total gold weight significantly impacts the final cost.
- Current Market Rate: Prices fluctuate daily based on the prevailing gold and stone rates.
- Brand Premium: Exclusive collections like Zoya include a premium for luxury artistry.
Tanishq Jewellers Schemes & Savings Plans
Tanishq provides structured investment and savings options designed to help customers accumulate gold systematically while offering added financial value and security. These programs are tailored to make high-value jewellery purchases more accessible and affordable through disciplined monthly contributions.
| Scheme Name | Duration | Highlights |
| Golden Harvest Scheme | 11 Months | Deposit a fixed amount for 11 months and receive a bonus value in the 12th month (typically 75% of one installment) to spend on jewellery. |
| Digital Gold | Flexible | A secure way to invest in gold online starting with small amounts, allowing wealth to grow without the need for physical storage. |
| Loyalty Redemption | Ongoing | Earn and redeem points through Titan Encircle or Tata NeuPass to be used as “Tanishq treasures” for future purchases. |
Tanishq Golden Harvest (Monthly Gold Scheme)
The Golden Harvest scheme is a popular monthly gold scheme that functions as a gold-backed savings plan for major life milestones. Customers commit to paying a fixed installment for 11 months, and upon completion, Tanishq adds a significant bonus benefit toward the purchase of any jewellery in the 12th month. This plan is specifically designed to help families plan for significant investments, such as wedding jewellery, while earning additional rewards on their savings.
Tanishq 11 Months Scheme Online & Digital Gold
For those seeking modern convenience, Tanishq offers Digital Gold investment options that can be managed entirely through their official website or app within minutes. This scheme allows users to buy and sell gold at live market rates, ensuring their money multiplies alongside the perpetual growth of gold demand. Digital gold investments offer the flexibility of contactless delivery or the option to convert digital holdings into physical jewellery at any of the 410+ Tanishq stores.
Gold Rate Alerts & Smart Buying
To complement these savings plans, Tanishq features a Gold Rate Alert tool where customers can set a maximum budget and receive personalized notifications when gold rates decrease. This ensures that participants in savings schemes can time their final redemption or additional purchases to maximize the value of their investment.
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Tanishq Jewellers Offers & Deals
Customers can avail of special benefits and seasonal discounts throughout the year to enhance the value of their investments.
| Offer Category | Details |
| Festive Discounts | Exclusive offers for Akshaya Tritiya, Diwali, and Dhanteras often include gold rate protection and pre-booking benefits. |
| Making Charge Deals | Periodic promotions offering up to 20% off on making charges for specific collections. |
| Wedding Special | Special community-focused bridal package offers via the Rivaah brand. |
| Exchange Programs | 100% value offered when exchanging old gold from any jeweller for new Tanishq designs, with minimal deductions for testing. |
| New User Offer | A flat ₹500 discount is generally available for first-time orders on the official site. |
Tanishq Jewellers Online
Tanishq’s digital platform provides a comprehensive and secure shopping experience from the comfort of home.
- Official Website Overview: The site (tanishq.co.in) features an extensive catalog of thousands of designs with 360-degree views and high-definition zoom.
- Product Categories Online: Customers can shop by price (<25K, 50K-1L+), gender (men, women, kids), metal (gold, platinum, silver), and occasion (wedding, workwear, gifting).
- Delivery & Return Policy: Offers free shipping, trackable orders, and a 30-day return policy on applicable products.
Tanishq Jewellers Live Video Shopping
Experience a personalized boutique consultation without visiting a physical store.
- How it Works: Customers can connect with jewellery experts through the official platform for a real-time viewing of designs.
- Booking Virtual Appointments: Appointments can be scheduled via the website under the “Book An Appointment” section for a time that suits the customer.
- Benefits: Allows for a detailed examination of pieces, professional styling advice, and curated recommendations tailored to specific taste and budget.
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Tanishq Jewellers Gifts Store
Tanishq provides a curated selection for celebrating life’s special milestones with loved ones.
| Gift Category | Featured Offerings |
| Gift Cards & Vouchers | Available as physical cards or E-Gift Cards for last-minute gifting needs. |
| Corporate Gifting | Dedicated Titan Corporate Gifting solutions for employee appreciation and events. |
| Occasion-based Jewellery | Curated “Gift Curator” tool for birthdays, anniversaries, weddings, and auspicious beginnings. |
Benefits of Choosing Tanishq Jewellers
Choosing Tanishq goes beyond a mere transaction; it is an investment in a legacy of integrity, transparency, and superior standards that have revolutionized jewellery retail in India.
- Tata Assurance: The backing of the Tata Group ensures ethical sourcing and a 150+ year legacy of trust.
- Purity Guarantee: Every piece is BIS hallmarked, and purity can be instantly verified using the in-store Karatmeter.
- Lifetime Exchange: Nationwide exchange and buyback policy allows you to upgrade your jewellery anywhere in India at full gold value.
- Exceptional Craftsmanship: Access to unique, meticulously crafted designs ranging from Kundan and Polki to modern solitaires.
- Lifetime Maintenance: Complimentary professional cleaning and minor repairs are available at any of the 410+ stores.
Tanishq Jewellers Customer Reviews & Ratings
Tanishq has built a strong reputation through consistent customer satisfaction, trusted quality, and exceptional service, making it one of the most preferred jewellery brands in India.
- Customer Testimonials: Buyers frequently praise the “professional staff” and the satisfying value received during gold exchange programs.
- Trust Signals: With over 2.8 million families as customers, Tanishq is celebrated for its “Network of Trust” and transparent billing practices.
- Design Praise: Many customers highlight the joy of finding unique designs for wedding milestones and the convenience of lightweight pieces like Mia for daily wear.
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