Joyalukkas Jewellers is one of India’s most celebrated and trusted jewellery retail chains, renowned for its exquisite craftsmanship, wide variety of collections, and unwavering commitment to purity. With a legacy spanning decades, Joyalukkas has carved a distinct identity in the hearts of millions of customers across India and the globe. Whether you are looking for bridal gold jewellery, sparkling diamonds, elegant platinum bands, or smart investment options like gold coins and bars, Joyalukkas offers it all under one roof, making it a one-stop destination for every jewellery need.
About Joyalukkas Jewellers
Joyalukkas is not just a jewellery brand; it is a symbol of trust, tradition, and timeless beauty. With a strong presence across India and internationally, the brand has consistently upheld the highest standards of quality, purity, and customer satisfaction. Below is a snapshot of the brand’s history and key attributes.
| Attribute | Details |
| Brand Name | Joyalukkas Jewellers |
| Establishment Year | 1987 |
| Founder | Joy Alukkas (Joy Thomas Oommen) |
| Headquarters | Abu Dhabi, UAE (Global); Thrissur, Kerala (India) |
| Type of Business | Retail Jewellery Chain |
| Heritage | Rooted in Kerala’s rich gold jewellery tradition with global expansion |
| Market Presence in India | 100+ showrooms across major Indian cities and towns |
| Global Presence | Stores in UAE, UK, Singapore, Malaysia, Bahrain, Qatar, Kuwait, Oman, Saudi Arabia, and the USA |
| Brand Trust | Trusted by over 10 million customers worldwide |
| BIS Hallmarking | Yes. All gold jewellery is BIS hallmarked for guaranteed purity |
| Certifications | GIA-certified diamonds; IGI-certified stones available |
| Purity Standards | 22K and 18K gold; 92.5 sterling silver; 950 platinum |
| Tagline | “Purity and Trust Since 1987” |
Joyalukkas Jewellers Owner & Leadership
Let’s check through more on the Joyalukkas brand, founder, legacy and more from below:
Founder & Family Legacy
Joyalukkas was founded by Joy Alukkas (Joy Thomas Oommen), a visionary entrepreneur from Kerala who transformed a modest family jewellery business into a global jewellery empire. Inspired by his father’s small gold shop in Thrissur, Joy Alukkas expanded the brand with a modern retail approach while staying deeply rooted in traditional values and Indian craftsmanship. The brand name “Joyalukkas” is a combination of “Joy” and “Alukkas” — representing the founder’s personal identity and family name.
Leadership Team & Business Growth
| Role | Details |
| Founder & Chairman | Joy Alukkas (Joy Thomas Oommen) |
| Managing Director | Paul Alukkas (Brother) |
| Group CEO | Senior management team overseeing Indian and global operations |
| Key Business Milestone (2000s) | Rapid expansion across the Gulf region |
| Key Business Milestone (2010s) | Entry into Southeast Asia and the UK market |
| Key Business Milestone (2015) | Crossed 100+ showrooms globally |
| Key Business Milestone (2020s) | Strengthened digital presence with online jewellery shopping |
| Revenue | One of the top 5 jewellery retailers in the world by revenue |
| Employees | Over 9,000+ employees worldwide |
Brand Ambassadors
Joyalukkas has associated itself with some of the most beloved personalities in Indian cinema and culture to reflect the brand’s glamour, trust, and wide appeal.
- Kajal Aggarwal: Popular South Indian and Bollywood actress, representing Joyalukkas as a brand ambassador for Indian collections.
- Various regional celebrities: Endorsed across different markets, including Malayalam, Tamil, and Telugu film industries, to connect with local audiences.
Joyalukkas Jewellers Branches
Joyalukkas has an extensive store network spread across India. Below is a city-wise list of prominent store locations with general store details.
| City | Area/Location | Store Timings |
| Chennai | Anna Nagar, T. Nagar, OMR | 10:00 AM – 9:00 PM |
| Bangalore | Jayanagar, Indiranagar, Malleswaram | 10:00 AM – 9:00 PM |
| Hyderabad | Ameerpet, Kukatpally, Himayatnagar | 10:00 AM – 9:00 PM |
| Mumbai | Thane, Vashi, Andheri | 10:00 AM – 9:00 PM |
| Kochi | Edapally, MG Road, Kakkanad | 10:00 AM – 9:30 PM |
| Delhi / NCR | Karol Bagh, Laxmi Nagar | 10:00 AM – 9:00 PM |
| Coimbatore | RS Puram, Gandhipuram | 10:00 AM – 9:00 PM |
| Calicut (Kozhikode) | Mavoor Road | 10:00 AM – 9:30 PM |
| Thrissur | Round South | 10:00 AM – 9:30 PM |
| Vizag (Visakhapatnam) | Dwaraka Nagar | 10:00 AM – 9:00 PM |
Note: For the most accurate and up-to-date store addresses, timings, and contact numbers, visit the official store locator.
Before planning to buy Gold, check Today’s Gold Rate in Bangalore
Joyalukkas Jewellers Collections
Gold Collections
Joyalukkas’ gold jewellery collection is a celebration of India’s rich jewellery heritage, blending traditional craftsmanship with contemporary design sensibilities to suit every occasion and lifestyle.
| Category | Description |
| Necklaces | Traditional long necklaces, short chokers, layered sets, available in 22K gold |
| Bangles | Plain gold bangles, designer bangles, Kada sets in various gram weights |
| Chains | Rope chains, box chains, curb chains, ideal for daily wear |
| Earrings | Studs, jhumkas, chandbalis, drops, for traditional and contemporary looks |
| Bridal Jewellery | Full bridal sets including necklace, earrings, maang tikka, nose ring, bangles |
| Daily Wear Gold | Lightweight gold pieces designed for everyday comfort and style |
| Rings | Solitaire-style, plain gold, stone-studded rings for men and women |
| Anklets | Traditional payal styles in gold |
Silver Collections
Joyalukkas’ silver range is perfect for gifting, daily use, and religious purposes, crafted in 92.5 sterling silver with elegant finishing.
| Category | Description |
| Anklets (Payal) | Traditional and modern silver anklets for women |
| Idols & Figurines | Religious silver idols, Ganesha, Lakshmi, and Krishna, ideal for puja rooms |
| Gifting Items | Silver-plated trays, photo frames, bowls, and coins for corporate and personal gifts |
| Silver Jewellery Sets | Earrings, rings, and bracelets in 92.5 sterling silver |
Platinum Collections
Ideal for modern couples and those seeking a contemporary alternative to gold, Joyalukkas’ platinum collection is crafted in 950 platinum for lasting brilliance.
| Category | Description |
| Couples’ Bands | Sleek matching platinum bands for weddings and anniversaries |
| Platinum Rings | Solitaire-set platinum rings, plain bands, engraved rings |
| Love Bands | Specially designed platinum love bands symbolising eternal commitment |
| Platinum Earrings | Minimal, modern platinum stud earrings |
Diamond Collections
Joyalukkas’ diamond jewellery range is crafted for the discerning buyer — featuring certified diamonds set in gold and white gold.
| Category | Description |
| Diamond Rings | Solitaire rings, eternity bands, cluster rings — certified stones |
| Diamond Pendants | Classic and designer pendants with brilliant-cut diamonds |
| Bridal Diamond Sets | Elaborate necklace-earring-bracelet sets for weddings |
| Diamond Earrings | Studs, drops, and chandeliers with certified diamonds |
| Diamond Bangles & Bracelets | Statement pieces combining gold and diamonds |
Coins & Bars (Investment Products)
Joyalukkas offers a trusted range of gold coins and bars for investment purposes — guaranteed purity and buyback assurance.
| Product | Purity | Available Weights | Key Feature |
| Gold Coins | 24K (999.9) | 1g, 2g, 4g, 5g, 8g, 10g, 20g | BIS hallmarked, tamper-proof packaging |
| Gold Bars | 24K (999.9) | 10g, 20g, 50g, 100g | Ideal for long-term investment |
| 22K Commemorative Coins | 22K | Various | Festival editions, Diwali, Akshaya Tritiya |
| Buyback Guarantee | — | — | All Joyalukkas gold coins accepted for buyback |
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Joyalukkas Jewellers Designs
Joyalukkas continuously updates its design portfolio to cater to the evolving tastes of modern customers while preserving the beauty of traditional Indian artistry.
| Design Category | Description |
| Trending Jewellery Styles | Minimalist gold chains, layered necklaces, geometric earrings: suited to urban, modern customers |
| Bridal Collections | Grand bridal sets with intricate meenakari work, polki diamonds, and kundan, available region-wise (South Indian, Maharashtrian, Bengali, etc.) |
| Temple Jewellery | Inspired by South Indian temple architecture, antique gold finish, Lakshmi motifs, Peacock designs |
| Lightweight Jewellery | Hollow-set bangles, thin chains, and small earrings under 5 grams, perfect for daily use |
| Fusion / Contemporary Designs | Western-influenced styles combining gold with enamel, pearls, and gemstones |
| Kids’ Jewellery | Delicate gold bangles, chains, and earrings for children, in lightweight designs |
| Men’s Collection | Bold gold chains, kadas, rings, and platinum bands for men |
| Antique Jewellery | Oxidised gold jewellery with traditional South Indian motifs |
| Polki & Kundan | Royal Rajasthani-inspired jewellery for weddings and special occasions |
Joyalukkas Jewellers Making Charges
Let’s go through the making charges on Joyalukkas Jewellers from below:
Gold Making Charges
Making charges at Joyalukkas vary depending on the type of jewellery, design complexity, and gold purity. These are typically charged per gram or as a percentage of the gold value.
| Jewellery Type | Approximate Making Charge (per gram) |
| Plain Gold Chains | ₹150 – ₹250 per gram |
| Gold Bangles (Plain) | ₹200 – ₹350 per gram |
| Designer / Handcrafted Pieces | ₹400 – ₹700 per gram |
| Bridal Sets | ₹500 – ₹1,000 per gram (intricate work) |
| Lightweight Daily Wear | ₹200 – ₹400 per gram |
Note: Making charges are subject to change based on the prevailing gold rate and market conditions.
Diamond Pricing Structure
| Component | Details |
| Diamond Cost | Based on the 4Cs: Cut, Colour, Clarity, and Carat weight |
| Metal Cost | Cost of gold/platinum in which the diamond is set |
| Making Charges | Labour and craftsmanship charges for the setting |
| Certification Charges | GIA / IGI certification fees (if applicable) |
| GST | 3% on the total jewellery value |
Factors Affecting Jewellery Price
- Gold purity (22K vs 18K): A higher karat means a higher price per gram
- Weight of the piece: Heavier jewellery costs more in gold value
- Design complexity: Intricate handcrafted designs attract higher making charges
- Type of stone setting: Prong, bezel, and pavé settings vary in labour cost
- Certification of stones: GIA/IGI-certified diamonds command a premium
- Prevailing market gold rate: Daily fluctuations in IBJA gold rate directly impact pricing
- Occasion and exclusivity: Limited edition or bridal pieces may be priced higher
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Joyalukkas Jewellers Schemes & Savings Plans
Joyalukkas offers attractive savings and gold accumulation schemes to help customers systematically invest in jewellery and gold without financial strain.
Joyalukkas EasyGold Scheme is the flagship monthly savings plan that allows customers to invest a fixed monthly amount and receive gold at the end of the scheme tenure, often with a bonus from Joyalukkas.
| Scheme | Details |
| EasyGold Monthly Scheme | Invest a fixed sum every month for 11 months; Joyalukkas adds the 12th instalment as a bonus |
| 11-Month Online Scheme | Enrol online via the official website; track deposits and maturity amount digitally |
| Minimum Instalment | Starting from ₹1,000/month (varies by plan) |
| Redemption | Maturity amount can be used to purchase any jewellery in-store |
| Bonus Benefit | Joyalukkas pays the equivalent of one instalment as a bonus on scheme completion |
| Scheme Enrolment | Available in-store and online at joyalukkas.in/easygold-scheme |
| Eligibility | Any Indian resident; KYC documentation required |
| Portability | The scheme can be transferred between Joyalukkas branches |
These schemes are ideal for planning ahead for weddings, festivals, or gold investments in a disciplined and rewarding manner.
Joyalukkas Jewellers Offers & Deals
Joyalukkas offers exclusive deals for various occastions:
Festive Offers
Joyalukkas regularly rolls out attractive festive offers for major Indian occasions — making it the right time to buy jewellery at special prices.
| Festival | Typical Offer |
| Akshaya Tritiya | Zero/reduced making charges on gold; special coin offers |
| Diwali | Discounts on diamond jewellery; free gift vouchers on purchases above a threshold |
| Onam | Special offers for Kerala customers; exclusive traditional designs |
| Dhanteras | Gold coin giveaways; special pricing on investment products |
| Ugadi / Gudi Padwa | Regional festive discounts and new collection launches |
Wedding Offers
| Offer Type | Details |
| Bridal Package Discounts | Flat making charge waivers or discounts on bridal set purchases |
| Wedding Season Promotions | Bundled offers on multi-piece bridal sets |
| Complimentary Services | Free engraving, gift packaging, and home delivery for wedding orders |
| Advance Booking Benefits | Lock in today’s gold rate for future purchase |
Exchange Offers
| Exchange Type | Details |
| Old Gold Exchange | Exchange your old gold jewellery (any brand) for new Joyalukkas jewellery |
| Exchange Rate | Based on the current market gold rate, no deduction for making charges of old jewellery |
| Process | Visit any Joyalukkas store; gold tested on-site using an XRF machine |
| Diamond Exchange | Exchange old diamond jewellery (with original bill/certificate) for new pieces |
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Joyalukkas Jewellers Online
Joyalukkas has a comprehensive digital presence that enables customers across India to shop for jewellery from the comfort of their homes. The official website: joyalukkas.in, is a fully functional e-commerce platform offering a seamless jewellery shopping experience.
Key features of the online platform:
- Official Website: www.joyalukkas.in: Well-categorised interface with high-resolution jewellery images
- Product Categories Online: Gold jewellery, diamond jewellery, platinum jewellery, silver products, coins & bars, and gifting items
- Filters & Search: Filter by metal type, weight, occasion, price range, and design style
- Live Gold Rate: Today’s gold rate is updated daily on the website
- Wishlist & Cart: Save favourite pieces and add to cart for easy checkout
- Secure Payment Options: Net banking, UPI, credit/debit cards, and EMI options
- Delivery Policy: Pan-India delivery; insured shipment with tracking
- Return & Exchange Policy: 30-day return window for online purchases; exchange available at any Joyalukkas store
- Customer Support: Live chat, email, and toll-free helpline support
Before planning to buy Gold, check Gold Rate in Bangalore, Gold Rate in Chennai, Gold Rate in Hyderabad and other cities.
Joyalukkas Jewellers Live Video Shopping
In a first-of-its-kind initiative for the jewellery retail sector, Joyalukkas offers a Live Video Shopping experience, allowing customers to browse jewellery collections in real time with the help of a dedicated store assistant, all from their home.
How It Works:
- Visit the official website or contact your nearest Joyalukkas showroom to schedule a session
- A trained jewellery consultant connects with you over a live video call
- The consultant showcases jewellery pieces as per your preferences — live, in high definition
- You can ask questions, request close-up views, compare designs, and discuss pricing in real time
- Place the order directly during or after the session
Booking a Virtual Appointment:
- Available via the official website — navigate to the “Live Video Shopping” section
- Select preferred date, time, and city/showroom
- Receive a confirmation with the video call link via email or WhatsApp
Benefits of Live Video Shopping:
- Shop from home without compromising on the in-store experience
- Access a wider range of jewellery in a shorter time
- Personalised guidance from expert consultants
- Ideal for NRI customers or those in cities without a nearby Joyalukkas store
- Safe, secure, and private shopping experience
Also, Check Today’s Gold Rate in India
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Joyalukkas Jewellers Gifts Store
Here is what you can expect from Joyalukkas Gift Stores:
Gift Cards & Vouchers
Joyalukkas gift vouchers and cards are perfect for any occasion, birthdays, anniversaries, weddings, or festivals.
| Product | Details |
| Gift Vouchers | Available in denominations of ₹1,000, ₹2,000, ₹5,000, ₹10,000 and above |
| Digital Gift Cards | E-vouchers sent via email or WhatsApp, ideal for last-minute gifting |
| Physical Gift Cards | Elegantly packaged cards are available in-store |
| Validity | Typically, 1 year from the date of issue |
| Redemption | Valid at all Joyalukkas stores across India |
Corporate Gifting
| Service | Details |
| Bulk Gift Orders | Customised bulk orders for corporate clients, coins, silver items, jewellery sets |
| Branded Packaging | Custom gift boxes with company logos for corporate events |
| Silver Gifting Range | Silver coins, idols, and utility items, popular for corporate Diwali gifting |
| Personalised Engraving | Name, date, or message engraving on selected items |
| Account Manager Support | Dedicated corporate gifting support team for large orders |
Occasion-Based Jewellery
| Occasion | Recommended Jewellery |
| Birthday | Gold pendants, diamond studs, silver keepsakes |
| Anniversary | Platinum couples’ bands, diamond rings, and gold bracelets |
| Wedding | Bridal gold sets, diamond necklaces, platinum love bands |
| Baby Shower | Gold baby bangles, silver rattles, gold blessing coins |
| Graduation | Lightweight gold chains, pearl earrings, and silver gift sets |
| Retirement | Gold coins, silver idols, engraved keepsakes |
Benefits of Choosing Joyalukkas Jewellers
Here is why millions of customers across India and the world trust Joyalukkas for their jewellery purchases:
- Assured Purity: All gold jewellery is BIS hallmarked; diamonds are GIA/IGI certified — zero compromise on quality
- Transparent Pricing: Gold rate displayed daily; making charges disclosed upfront — no hidden costs
- Vast Collection: Over 100,000+ jewellery designs across gold, diamond, platinum, and silver
- Pan-India Presence: 100+ stores across major Indian cities ensure easy access and after-sales service
- Trusted Legacy: Over 35 years of experience and a customer base of 10 million+ worldwide
- Easy Exchange: Hassle-free old gold exchange at market rates — any brand accepted
- Savings Schemes: EasyGold scheme helps customers save systematically and earn a bonus instalment
- Online Shopping: Fully functional e-commerce website with insured delivery and easy returns
- Live Video Shopping: Virtual appointments bring the showroom experience to your doorstep
- Award-Winning Brand: Multiple accolades including “Retailer of the Year” and “Most Trusted Jewellery Brand” awards
- Customer-First Policies: Lifetime maintenance for select jewellery, free resizing, and dedicated customer support
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Joyalukkas Jewellers Customer Reviews & Ratings
Joyalukkas consistently receives high praise from customers across India for its product quality, staff behaviour, and overall shopping experience.
Trust Signals
| Signal | Detail |
| Google Ratings | Most Joyalukkas stores rated 4.2 to 4.7 out of 5 on Google Reviews |
| Social Media Following | 1M+ followers across Instagram and Facebook |
| Awards & Recognition | “Asia’s Most Trusted Jewellery Brand” and multiple retail excellence awards |
| Customer Satisfaction | 35+ years of positive word-of-mouth across generations |
| After-Sales Service | Free maintenance, cleaning, and resizing services at all stores |
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