GRT Jewellers is one of India’s most recognized jewellery brands, known for trust, purity, craftsmanship, and heritage. Established in 1964, GRT Jewellers has grown from a single Chennai showroom into a major jewellery retailer with a strong presence across South India and an international store in Singapore. The brand is widely known for gold jewellery, diamond jewellery, platinum jewellery, and silver collections designed for weddings, festivals, gifting, and daily wear. With BIS hallmarked gold, certified diamonds, transparent pricing, and a customer-focused shopping experience, GRT Jewellers remains a preferred choice for bridal jewellery, investment products, and modern jewellery designs.
About GRT Jewellers
GRT Jewellers is a trusted jewellery brand that blends legacy, innovation, and quality. With decades of experience in the jewellery industry, the brand has built a strong reputation for offering traditional and modern jewellery collections across multiple categories.
| Aspect | Details |
| Brand History & Legacy | Founded in 1964, GRT Jewellers has grown from a single store into a leading jewellery brand with a golden jubilee legacy |
| Establishment Year & Heritage | Established in Chennai with deep roots in South Indian jewellery craftsmanship and family-led values |
| Market Presence in India | Strong showroom network across Chennai, Bangalore, Hyderabad, Coimbatore, Madurai, Vijayawada, Visakhapatnam, Tirupati, Trichy, and more |
| Brand Trust | Known for customer loyalty, transparent pricing, purity assurance, and long-standing market reputation |
| Certifications | BIS hallmarked gold jewellery and certified diamond jewellery |
| Purity Standards | Focus on 22K gold, 24K gold coins, and purity-backed jewellery standards |
GRT Jewellers is often associated with wedding jewellery, temple jewellery, lightweight gold jewellery, diamond rings, silver gifting products, and jewellery savings plans. Its legacy and scale make it a strong search-relevant brand for customers looking for a trusted jewellery showroom in Chennai and other major cities.
GRT Jewellers Owner
The story of GRT Jewellers begins with Shri G. Rajendran, whose entrepreneurial vision helped establish the brand in 1964. Over the years, the Rajendran family legacy has remained central to the company’s identity, growth, and long-term customer trust.
Founder: G. Rajendran
Shri G. Rajendran is widely recognized as the founder of GRT Jewellers. His commitment to quality, ethical business practices, and customer trust laid the foundation for what later became one of India’s leading jewellery retailers.
Family Legacy & Leadership
GRT Jewellers continues to reflect the values of a family-led enterprise. The brand’s leadership has focused on maintaining traditional trust while expanding into new markets, categories, and modern retail experiences.
Business Growth & Milestones
| Milestone | Details |
| Founding Year | 1964 |
| Origin | Chennai, Tamil Nadu |
| Expansion | From a single showroom to multiple cities across India |
| International Presence | Singapore showroom |
| Industry Recognition | Recognized as No.1 Platinum Retail Outlet in India |
| Group Diversification | Expansion into hospitality and education through the broader GRT Group |
Brand Ambassador
GRT Jewellers has collaborated with celebrities and public figures in its campaigns to improve brand visibility and connect with wedding, festive, and lifestyle shoppers. For SEO purposes, this reinforces the brand’s premium positioning in jewellery advertising and aspirational buying.
GRT Jewellers Branches
GRT Jewellers has a strong physical retail network, making it easier for customers to explore gold jewellery, diamond jewellery, platinum rings, silver gifts, and bridal collections in person. The brand’s branches are located in key commercial zones and shopping districts.
GRT Jewellers Branch List
| City | Key Locations | Timings | Contact Details |
| Chennai | T. Nagar, Adyar, Anna Nagar, Velachery, OMR | 10:00 AM – 9:00 PM | 044-2346 1515 / 044-4949 1515 |
| Bangalore | Jayanagar, Malleswaram, Marathahalli, Kammanahalli, Yelahanka | 10:30 AM – 9:00 PM | Via Store Locator |
| Hyderabad | Kukatpally, Chandanagar, Asrao Nagar | 10:30 AM – 9:00 PM | Via Store Locator |
| Singapore | 129, Serangoon Road | 10:30 AM – 9:00 PM | +65 62911515 |
| Coimbatore | Coimbatore Main Branch | Check Store Locator | Via Store Locator |
| Madurai | Madurai Main Branch | Check Store Locator | Via Store Locator |
| Visakhapatnam | Visakhapatnam, Gajuwaka | Check Store Locator | Via Store Locator |
| Vijayawada | Vijayawada Main Branch | Check Store Locator | Via Store Locator |
| Tirupati | Tirupati Main Branch | Check Store Locator | Via Store Locator |
| Trichy | Trichy Main Branch | Check Store Locator | Via Store Locator |
Branch Accessibility and Support
- Store Locator: To find the branch nearest to you, you can use the official online Store Locator. This tool often includes map-based navigation for keywords such as “GRT Jewellers near me” or “GRT showroom location.”
- Accessibility: The website offers easy navigation with location filters and directions to help you reach heritage-rich stores across India.
- Customer Support: For further assistance, a dedicated Enquiry Form is available online. You can also reach out via WhatsApp Chat or phone for specific branch-related queries.
- Virtual Shopping: If you cannot visit a branch in person, you can use GRT LIVE to book a virtual appointment and shop from the comfort of your home.
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GRT Jewellers Collections
GRT Jewellers offers a vast and versatile range of collections across gold, silver, platinum, and diamond jewellery. The collections are designed by blending traditional craftsmanship with modern aesthetics, making them suitable for bridal jewellery, daily wear, festive occasions, and investment purposes. GRT Jewellers caters to diverse customer segments, including women, men, and kids.
Gold Collections
GRT’s gold jewellery collection is one of the most extensive in India, covering bridal, traditional, and modern jewellery styles.
| Category | Details |
| Bridal & Traditional Jewellery | Long necklaces, short necklaces, antique necklaces, temple jewellery, intricate jhumkas from collections like Mudra & Vibha |
| Gold Ornaments | Earrings (studs, drops, hoops), bangles, cuff bracelets, chains, mangalsutras |
| Modern Fusion & Lightweight Jewellery | Flio Collection (sleek modern designs), Sun Collection (radiant styles), Dream Bloom (floral designs), Knots & Hearts (romantic designs) |
| Special Gold Items | Nosepins, gold articles, watch charms, customized ornaments |
| Target Audience | Women, men, and children for bridal, daily wear, and gifting |
Silver Collections
GRT Jewellers’ silver jewellery is ideal for both traditional ceremonies and modern gifting needs.
| Category | Details |
| Silver Adornments | Anklets, toe rings, chokers, pendants, rings |
| Traditional & Pooja Items | Silver idols, utensils, pooja articles, and ceremonial gifts |
| Gifting Options | Silver coins, decorative items for weddings, birthdays, and festivals |
| Exclusive Collections | Morse Code Collection, modern silver jewellery for men and kids |
| Usage | Daily wear, religious use, gifting, and special occasions |
Platinum Collections
GRT Jewellers is a leading retailer in platinum jewellery and was among the first in India to launch platinum bridal collections.
| Category | Details |
| Jewellery Types | Rings, couple bands, wedding bands, chains, necklaces, pendants, earrings |
| Bridal Platinum Jewellery | Exclusive platinum bridal collections recognized by Platinum Guild International |
| Design Styles | Minimalist, modern, elegant, office wear, premium occasion wear |
| Target Audience | Couples, working professionals, and modern jewellery buyers |
| USP | High durability, premium finish, and contemporary appeal |
Diamond Collections
GRT’s diamond jewellery focuses on certified quality, making it a preferred choice for engagement and premium jewellery buyers.
| Category | Details |
| Bridal & Engagement Jewellery | Diamond bridal sets, engagement rings, necklaces |
| Daily Wear Diamond Jewellery | Casual rings, pendants, nosepins, earrings (studs, drops) |
| Certification | All diamonds are certified for authenticity and quality |
| Design Focus | Elegant, luxurious, and modern styling |
| Occasions | Weddings, engagements, parties, gifting |
Coins & Bars
GRT Jewellers also caters to investment-focused buyers with high-purity gold and silver products.
| Category | Details |
| Gold Coins | Available in 22K and 24K purity, sizes from 1gm to 50gms |
| Silver Coins | Ideal for gifting during festivals and ceremonies |
| Investment Benefits | Low or zero making charges in select plans, high liquidity |
| Usage | Investment, gifting, and religious occasions |
| Advantage | Purity assurance with transparent pricing |
Exclusive Brand Collections
GRT Jewellers features several exclusive designer and themed collections that cater to unique tastes and modern trends.
| Collection Name | Design Philosophy |
| T’Mara | Premium, elegant designer jewellery |
| Farah Khan Collection | Celebrity-inspired high-end designs |
| Mayuri | Traditional artistry with modern elegance |
| Oriana | Contemporary and stylish jewellery |
| Azira | Youth-focused trendy designs |
| Play It By Ear | Creative and expressive jewellery concepts |
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Also Read: Gold Saving Schemes
GRT Jewellers Designs
GRT Jewellers is widely celebrated for its diverse and trend-forward jewellery designs, crafted by blending timeless traditional artistry with modern design innovation. GRT Jewellers focuses on combining cultural heritage with evolving fashion trends, making its jewellery suitable for weddings, festivals, daily wear, and contemporary styling.
Traditional and Temple Designs
| Aspect | Details |
| Design Inspiration | Rooted in South Indian heritage, temple architecture, and traditional craftsmanship |
| Key Jewellery Types | Temple jewellery, antique necklaces, jhumkas, Lakshmi motifs, green stone jewellery |
| Exclusive Collections | Mudra Collection, Vibha Collection |
| Design Features | Intricate carvings, handcrafted detailing, gold-rich appearance |
| Occasions | Traditional wear, weddings, religious ceremonies, festivals |
| Cultural Value | Represents heritage, rituals, and timeless Indian artistry |
Bridal Collections
| Aspect | Details |
| Jewellery Types | Long necklaces, bridal sets, engagement rings, bangles, jhumkas |
| Metal Categories | Gold, diamond, platinum bridal jewellery |
| Special Segment | GRT Brides exclusive bridal range |
| Design Focus | Grand, intricate, and statement jewellery for weddings |
| Recognition | First retailer in India to launch platinum bridal collections |
| Ideal For | Weddings, engagements, bridal trousseau shopping |
Trending Styles
| Collection Name | Design Theme | Key Features |
| Sun Collection | Inspired by sunlight | Bold, radiant, warm-toned designs |
| Dream Bloom | Floral inspiration | Feminine, delicate, nature-inspired jewellery |
| Knots and Hearts | Love and connection | Romantic patterns with symbolic motifs |
| Style Appeal | Modern and expressive | Suitable for gifting, casual wear, and special occasions |
Lightweight and Contemporary Designs
| Aspect | Details |
| Design Style | Minimalist, sleek, modern jewellery |
| Popular Collection | Flio Collection with fluid and contemporary forms |
| Jewellery Types | Lightweight chains, earrings, bracelets, pendants |
| Special Features | Comfortable for daily wear, easy to style |
| Target Audience | Young professionals, modern consumers |
| Additional Collections | Younglamm, Trinka, Azira |
| Material Variants | Yellow gold, rose gold, white gold, oxidized finishes |
| Usage | Everyday wear, office wear, casual styling |
GRT Jewellers ensures that every jewellery design reflects a balance of tradition and modernity, allowing customers to find the perfect piece for every milestone, from daily elegance to grand celebrations.
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GRT Jewellers Making Charges
GRT Jewellers follows a transparent and customer-friendly pricing structure that ensures value, trust, and clarity in every purchase. The final jewellery price is influenced by multiple factors such as gold rate, making charges, wastage, and craftsmanship.
Gold Making Charges
| Jewellery Type | Making Charges Range | Details |
| Rings | 15% to 17% | Engagement rings and band rings usually have lower charges, casual rings often around 15% |
| Earrings | 15% to 20% | Includes studs, drops, and jhumkas, with jhumkas typically between 16% and 19% |
| Chains | 15% to 20% | Long chains range from 15% to 19%, intricate short chains may go up to 20% |
| Nosepins | 23% to 37% | Higher charges due to detailed craftsmanship in smaller designs |
| Mangalsutras | 15% to 16% | Competitive pricing for wedding jewellery |
| General Range | 15% to 37% | Most jewellery falls within 15% to 20%, depending on design complexity |
Diamond Pricing
| Aspect | Details |
| Pricing Basis | Determined by the 4Cs, which include Cut, Clarity, Carat, and Color |
| Certification | All diamonds are certified for authenticity and quality assurance |
| Brand Advantage | Certified diamonds ensure trust, value, and premium quality |
| Usage | Common in engagement rings, bridal jewellery, and premium collections |
Additional Factors Affecting Price
| Factor | Impact on Pricing |
| Gold Rate Fluctuations | Daily gold prices directly affect the base jewellery cost |
| Purity Level | 22KT and 24KT purity influence overall pricing |
| Wastage Percentage (VA) | Accounts for gold loss during crafting and increases the cost |
| Craftsmanship and Detailing | Intricate designs require more labour and increase the making charges |
| Stone Setting | Diamonds or gemstones add to the final jewellery price |
Offers and Periodic Discounts
| Offer Type | Details |
| Online VA Discounts | Up to 20% reduction on value addition for gold jewellery purchased online |
| Gold Coin Benefits | Around 2% making charges, with options for zero wastage and zero making charges under select plans |
| Silver Discounts | Approximately 15% discount on selected silver jewellery items |
| Festive Offers | Additional savings during special occasions and promotional periods |
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GRT Jewellers Schemes & Savings Plans
GRT Jewellers provides specialized GRT Jewellery Purchase Plans designed to make owning dream ornaments simple, easy, and financially accessible. These schemes are highly valued for their transparency and are structured to help customers systematically save for significant life events, particularly wedding jewellery purchases.
Monthly Gold Savings Plans
The brand offers several dedicated plans to suit different savings goals, primarily including:
- Golden Eleven Flexi.
- New Golden Eleven.
- New Golden Eleven Flexi.
These programs typically operate as 11-month schemes, where customers pay monthly advance installments to accumulate credit towards their future jewellery purchase.
Online & Offline Payment Options
GRT ensures maximum convenience for its members by offering multiple channels for installment payments:
- Offline: Customers can make advance payments at any GRT showroom across India, including major branches in Chennai, Bangalore, Hyderabad, and more.
- Online: Payments can be made seamlessly through the official website at www.grtjewels.com.
- Mobile App: The GRT Jewellers mobile app provides a dedicated platform for managing accounts and making quick payments on the go.
Key Benefits of the Schemes
- Protection from Fluctuations: Members enjoy freedom from gold price fluctuations, ensuring that their savings retain their value regardless of market volatility.
- Gold Coin Advantages: One significant benefit is the ability to purchase gold coins without paying for Wastage (VA) or making charges, making them an excellent option for pure gold accumulation.
- Easy Redemption: Upon completion of the tenure, the accumulated amount can be easily redeemed against a vast collection of gold, diamond, platinum, or silver jewellery.
- Broad Eligibility: While the plans cover most jewellery categories, it is important to note that they cannot be used to purchase watches.
Important Considerations: According to government regulations, cash will not be refunded under these schemes under any circumstance. These plans are designed strictly for the purchase of jewellery or gold articles, providing a disciplined and rewarded path toward high-value acquisitions.
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GRT Jewellers Offers & Deals
GRT Jewellers provides a wide range of offers and deals designed to make premium jewellery more affordable while maintaining its legacy of trust, purity, and quality. These offers cater to festive buyers, wedding shoppers, investors, and gifting needs.
Festive and Occasion-Based Offers
| Aspect | Details |
| Occasion Coverage | Weddings, anniversaries, birthdays, festivals, auspicious occasions |
| Product Categories | Gold jewellery, silver articles, diamond jewellery, gifting items |
| Gift Store Availability | Dedicated section for curated gifts and jewellery options |
| Gift Options | Gift vouchers, silver items, personalized jewellery such as Morse Code collection |
| Customer Benefit | Easy selection of jewellery for special moments and celebrations |
Wedding and Bridal Specials
| Aspect | Details |
| Special Segment | GRT Brides collection |
| Jewellery Types | Bridal gold sets, diamond jewellery, platinum bridal collections |
| Recognition | First retailer in India to launch platinum bridal jewellery |
| Awards | Recognized by Platinum Guild International as top platinum retail outlet |
| Design Focus | Grand, traditional, and intricate bridal jewellery |
Jewellery Purchase Plan Value
| Aspect | Details |
| Scheme Names | Golden Eleven Flexi, New Golden Eleven, New Golden Eleven Flexi |
| Payment Options | Monthly installments through showroom, website, or mobile app |
| Key Benefit | Protection from gold price fluctuations |
| Redemption | Can be used to purchase jewellery after plan completion |
| Special Advantage | Gold coins can be purchased without wastage or making charges under select plans |
Online Gold VA Discounts
| Aspect | Details |
| Discount Type | Reduction on value addition or making charges |
| Offer Value | Up to 20 percent discount on VA |
| Platform | Available on official online store |
| Customer Benefit | Lower overall jewellery cost for online buyers |
Silver Collection Discounts
| Aspect | Details |
| Discount Range | Around 15 percent on selected items |
| Product Types | Jhumkas, bracelets, anklets, kids jewellery, gifting items |
| Collection Scope | Traditional and modern silver jewellery |
| Occasion Use | Suitable for gifting, festivals, and daily wear |
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GRT Jewellers Online
The official GRT Jewellers website serves as the brand’s digital storefront and supports online jewellery shopping across multiple product categories.
Official Website Overview
The site features thousands of products across gold, silver, diamond, and platinum categories. It also includes store information, jewellery schemes, gifting options, and support resources.
Product Categories Online
| Online Category | Examples |
| Gold Jewellery | Chains, bangles, earrings, necklaces, mangalsutras |
| Silver Jewellery | Anklets, toe rings, silver articles, coins |
| Diamond Jewellery | Rings, pendants, earrings, bridal sets |
| Platinum Jewellery | Couple rings, bands, pendants |
| Coins & Bars | Gold and silver coins |
Delivery and Return Policy
The online platform highlights free insured shipping, customer support channels, and structured cancellation or returns information. These are important trust-building signals for ecommerce SEO and user conversion.
Browsing Features
Users can browse by price, category, design, collection, recipient, and occasion, which helps improve product discoverability and keyword depth.
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GRT Jewellers Live Video Shopping
GRT Jewellers offers live video shopping through its virtual retail experience, helping customers shop remotely while receiving expert assistance.
How it Works
Customers connect with a showroom representative via video call. During the session, jewellery pieces are shown in real time, and the representative explains design details, weight, finish, price, and availability.
Booking Virtual Appointments
Users can either schedule a dedicated appointment or use instant video shopping for immediate assistance. This is especially useful for wedding shoppers, NRI customers, and buyers unable to visit a showroom physically.
Benefits of GRT Live Video Shopping
| Benefit | Customer Advantage |
| Personalized Assistance | Expert help like in-store shopping |
| Live Product View | Better than static images |
| Convenience | Shop from home or abroad |
| Better Decision-Making | Easy comparison of styles and prices |
| Safety | Remote shopping with guidance |
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GRT Jewellers Gifts Store
GRT Jewellers also serves gifting needs through a dedicated gift-oriented range that includes jewellery, coins, silver items, and vouchers.
Gift Cards & Vouchers
Gift vouchers provide flexibility and work well for birthdays, anniversaries, weddings, and festive gifting. They allow recipients to choose products that match their personal preferences.
Corporate Gifting
GRT offers corporate gifting solutions for businesses looking for premium and memorable gifts. These may include silver articles, gold coins, vouchers, or custom gifting options for professional milestones.
Occasion-Based Jewellery
The brand’s gifting range supports key occasions such as weddings, anniversaries, birthdays, newborn gifting, festivals, and traditional family celebrations.
| Occasion | Suitable Gift Options |
| Wedding | Gold jewellery, silver gifts, vouchers |
| Anniversary | Diamond pendants, chains, rings |
| Birthday | Bracelets, pendants, lightweight jewellery |
| Festival | Coins, pooja silver items, gift cards |
| Corporate Event | Silver articles, vouchers, custom gifts |
Benefits of Choosing GRT Jewellers
GRT Jewellers offers multiple advantages for customers looking for reliable jewellery shopping, certified purity, long-term value, and variety across categories.
- BIS Hallmarked Gold: Ensures certified purity and authenticity for every gold purchase.
- Certified Diamonds: Provides high-quality, certified diamonds with guaranteed authenticity.
- Wide Design Range: Offers jewellery for weddings, daily wear, and gifting in both traditional and modern styles.
- Strong Brand Legacy: Over 60 years of trust and recognition in the jewellery industry.
- Flexible Savings Schemes: Monthly gold plans help manage purchases and protect against price fluctuations.
- Free Insured Delivery: Safe and secure delivery for all online jewellery orders.
- Reliable Customer Service: Includes virtual shopping, live video support, and in-store assistance for a smooth experience.
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Customer Reviews & Ratings
GRT Jewellers has built strong customer trust over decades through quality, authenticity, and service consistency. Customers often associate the brand with purity, design variety, and dependable bridal jewellery shopping.
Common Trust Signals
- Long-standing customer loyalty
- Recognition in the jewellery retail industry
- Positive brand recall in South India
- High trust for wedding jewellery and gold purchases
- Reputation for design variety, hallmark assurance, and service
Review-Oriented Highlights
| Review Factor | Common Customer Perception |
| Product Quality | Trusted and premium |
| Design Variety | Good range across traditional and modern styles |
| Brand Reputation | Reliable and established |
| Purity Assurance | Strong trust due to BIS hallmarking |
| Bridal Shopping Experience | Preferred by family and wedding buyers |
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