Since its blessed inception in 1925, Bhima Jewellers has established an illustrious legacy in the pursuit of excellence, becoming a global hallmark of purity and craftsmanship. Driven by a philosophy of brilliance and a fixation with detail, the brand offers jewellery recognized worldwide as masterpieces of style and artisanship. Over nine decades, Bhima has evolved to meet the changing trends of generations, serving millions of families with uncompromising authenticity and transparent pricing. Today, it remains a premier destination for those seeking timeless beauty in gold, diamonds, and precious metals.
About Bhima Jewellers
Bhima Jewellers is a name synonymous with trust and quality, rooted in a century-old tradition of fine jewellery retail.
| Feature | Details |
| Brand History & Legacy | Over 100 years of heritage in pursuit of excellence and master craftsmanship. |
| Establishment Year & Heritage | Established in 1925 by Shri K. Lakshminarayana Bhattar. |
| Market Presence in India | Extensive presence across South India, including Karnataka, Andhra Pradesh, Tamil Nadu, and Kerala. |
| Brand Trust & Standards | BIS 916 Hallmarked Gold, IGI/GIA certified diamonds, and transparent billing. |
Bhima Jewellers Owner
The ownership of Bhima Jewellers represents a 101-year family legacy dedicated to purity and craftsmanship.
| Feature | Details |
| Founder & Legacy | Founded in 1925 by Shri K. Lakshminarayana Bhattar (Bhima Bhattar); later expanded throughout Karnataka by Mr. Krishnan Bhat. |
| Leadership | Managed by Mr. Vishnusharan Bhatt (Managing Director), who has spearheaded recent expansions into Tamil Nadu and Andhra Pradesh. |
| Milestones | Celebrating over a century of trust, the brand grew from a single Bangalore showroom to a prominent South Indian presence. |
| Brand Ambassador | The “Bhima Boy,” a cherubic figure representing innocence, ethics, and the brand’s commitment to purity. |
Bhima Jewellers Branches
Bhima provides a grand experience across its numerous showrooms, each designed for warm and memorable shopping.
| City | Store Name/Locator | Timings | Contact Details |
| Chennai | N Usman Road, T. Nagar | 10:30 AM – 9:00 PM | 8792922941 |
| Bangalore | Dickenson Road (Trade Center) | 10:30 AM – 8:00 PM | 9148965921 |
| Hyderabad | Somajiguda (Begumpet) | 10:00 AM – 8:30 PM* | 040-24455916 |
| Vijayawada | MG Road, Labbipet | 10:00 AM – 8:30 PM | 086-62481530 |
| Udupi | Maruthi Veethika | 10:00 AM – 7:00 PM | 082-02593112 |
| Hassan | B.M. Road, K R Puram | 10:30 AM – 8:00 PM | 081-72251711 |
| Hubballi | Old P B Road, Vidyanagar | 10:30 AM – 8:00 PM | 0836-2000360 |
| Belagavi | Khanapur Road, Tilakwadi | 10:30 AM – 8:30 PM | 0831-2006300 |
| Shivamogga | BH Road, Samrat Ashoka Bldg | 10:30 AM – 8:00 PM | 081-82222855 |
| Mangaluru | Lower Bendur Main Road | 10:30 AM – 8:00 PM | 082-42981111 |
*General timings based on regional standards; please check specific location.
Bhima Jewellers Collections
Bhima Jewellers offers an extensive range of masterpieces, blending nine decades of heritage with modern artisanship to provide something for every taste and occasion.
Bhima Jewellers Gold Collections
Bhima’s gold collection is described as a “golden symphony” designed to evoke deep emotion and serve the diverse needs of families across generations.
| Category | Highlights |
| Necklaces | Includes a wide range of Haarams, chokers, long and short necklaces, featuring traditional and antique designs often accented with rubies and emeralds. |
| Bangles | Selection includes daily wear gold bangles, Kada bangles for both men and women, and lightweight designs for kids. |
| Chains | Offers plain chains, fancy enamel-worked chains, and party-wear chains in 18KT and 22KT gold. |
| Earrings | A massive variety featuring Jhumkas, studs, drops, Chandbalis, and hoops in various purity and color options. |
| Bridal & Daily Wear | “Pavithra Vivaha” and “Kahani” offer grand bridal sets, while the “Galleria” space provides chic, contemporary, and lightweight sets for daily office wear. |
Before planning to buy Gold, check Gold Rate in Bangalore, Gold Rate in Chennai, Gold Rate in Hyderabad and other cities.
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Bhima Jewellers Silver Collections
The silver range at Bhima is synonymous with regality and nostalgia, offering items that are matchless in quality and aesthetic appeal.
| Category | Highlights |
| Anklets & Jewellery | Elegant and versatile silver jewellery, including necklaces and earrings, designed for a modern, minimalist look. |
| Idols | Traditionally crafted silver idols of Ganesha, Lakshmi, Balaji, Hanuman, and Radha Krishna, among others. |
| Gifting Items | Matchless souvenirs and articles such as Kumkum bowls, silver spoons, modakas, and other religious articles. |
Bhima Jewellers Platinum Collections
The Platinum Studio celebrates purity, strength, and understated elegance, catering to modern individuals who prefer subtle luxury.
| Category | Highlights |
| Couples Rings & Bands | Exquisite platinum love bands and rings designed to celebrate special moments for modern couples. |
| Men’s Platinum | A dedicated section for men featuring bold yet refined platinum rings and bands. |
| Everyday Wear | Crisp, contemporary designs including platinum studs, pendants, and necklaces for daily use. |
Bhima Jewellers Diamond Collections
Bhima’s diamond jewellery collection represents purity and love, featuring handpicked stones that weave stories of everlasting relationships.
| Category | Highlights |
| Rings | Solitaire masterpieces, cocktail rings, and signature diamond bands for both men and women. |
| Pendants | Includes stylish diamond-studded pendants, alphabet pendants, and traditional Tanmaniya designs. |
| Bridal Diamond Sets | Intricately crafted bridal collections and signature diamond sets designed for high-profile formal attire. |
| Quality Standards | Every diamond is IGI/GIA certified, ensuring authenticity through rigorous quality testing. |
Bhima Jewellers Coins & Bars
For the investor, Bhima provides meticulously curated bullion products backed by a commitment to quality and trust.
| Product Type | Details |
| Gold Coins | Precious coins available in various weightages (such as 8 gm) featuring deities like Lakshmi and Ganesha. |
| Gold Bars | Secure investment options in the form of gold bars, ideal for future financial planning. |
| Purity Levels | Available in 22K (916 BIS Hallmarked) for traditional value and 24K (999) for pure investment purposes. |
Bhima Jewellers Designs
Bhima’s designs reflect a century of artisanship, evolving relentlessly to stay ahead of changing fashion trends while honoring deep-rooted traditions. Each piece is thoughtfully crafted to reflect the wearer’s uniqueness and personality.
Trending Jewellery Styles
The “Galleria” collection at Bhima is a vibrant sanctuary for those seeking contemporary elegance and modern fusion styles.
| Style | Description |
| Chic Contemporary | Modern sets are designed for the style-conscious customer, blending sophistication with comfort. |
| Fusion Jewellery | Unique designs curated from across India that combine traditional motifs with modern aesthetics. |
| Fashion-Forward | Trending styles specifically curated for office-goers and young, modern fashion enthusiasts. |
Bridal Collections
Bhima offers grand bridal stories through collections that honor the beginning of auspicious life journeys with unmatched brilliance.
| Collection | Highlights |
| Pavithra Vivaha | A premier bridal line featuring the purest gold and diamond jewellery for the wedding day. |
| Kahani | “Bridal Stories” that use meticulously crafted pieces to tell the unique tale of every bride. |
| Signature Sets | Intricately designed diamond bridal sets and high-luxury pieces are showcased in a dedicated Diamond Lounge. |
Temple & Traditional Jewellery
Celebrating India’s rich cultural heritage, these collections bring the glory of traditional yellow metal to life through expert craftsmanship.
| Collection / Style | Features |
| Aradhana | A collection deeply inspired by tradition, representing the timelessness of Indian culture. |
| Kerala Collection | Intricate handcrafted designs that embrace the cultural legacy of Kerala. |
| Temple Motifs | Jewellery featuring traditionally crafted lockets of deities like Lakshmi Devi and Lord Ganesha. |
| Traditional Artistry | Marvelous pieces that emancipate the glory of gold with matchless, exquisite artistry by master craftsmen. |
Antique Jewellery
The Antique collection transports wearers to “days of yore” with unswerving designs meticulously crafted by seasoned artisans.
| Feature | Details |
| Celant room | Showcases rare, heritage-sourced pieces that reflect India’s regal artistry and royal elegance. |
| Antique Finishes | Meticulously crafted items with antique finishes, such as chokers, Sri Krishna drops, and fancy chains. |
| Historical Grandeur | Magnificently designed pieces bound to transport the wearer to a world of traditional splendor. |
Lightweight Jewellery
Perfect for daily wear, Bhima’s lightweight collections offer effortless elegance without compromising on durability or style.
| Category | Highlights |
| 18KT Everyday Wear | Durable gold jewellery ideal for the office and casual outings, providing a modern choice for daily elegance. |
| Ultra-Lightweight | Designs under 5 grams specifically created for all-day comfort and subtle charm. |
| Galleria Selections | Boutique-style lightweight sets that are versatile for both casual and formal occasions. |
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Also Read: Gold Saving Schemes
Bhima Jewellers Making Charges
Bhima Jewellers is committed to a policy of transparent billing, ensuring that every customer receives an accurate and detailed breakup of their purchase to build a relationship founded on trust.
Gold Making Charges per Gram
The making charges (often referred to as Value Addition or VA) for gold jewellery at Bhima vary based on the complexity of the design, though several savings plans allow customers to significantly reduce or eliminate these costs.
| Category / Savings Plan | Making Charge Details |
| Selected Promotional Items | Often featured with 0% making charges during special deals. |
| Golden Key (EMA) Plan | Provides 0% making charges and no value addition on 22KT gold jewellery or coins upon maturity. |
| Weight Deposit Scheme | Offers making charge benefits ranging from 11% to 18% based on the timing of the scheme’s completion. |
| Shreyas Scheme | Allows for no making charges up to 18% on jewellery. |
| Standard Collection | Charges are calculated based on design intricacy and are clearly listed as “VA/Making Charge” in the bill. |
Diamond Pricing Structure
Bhima’s diamond pricing is comprehensive, ensuring that customers pay for the certified quality of each stone alongside the master craftsmanship required to set them.
| Pricing Component | Description |
| The 4 Cs | Pricing is fundamentally determined by the diamond’s Cut, Clarity, Color, and Carat weight. |
| Stone Charge | A specific charge applied to the diamonds themselves, separate from the metal weight. |
| Certification Assurance | Prices include the value of IGI or GIA certification, which guarantees stone authenticity. |
| Setting & Craftsmanship | A separate making charge is applied for the intricate fabrication of the diamond-studded piece. |
Factors Affecting Jewellery Price
The final price of any piece at Bhima Jewellers is determined by several transparently disclosed factors:
- Gold Weight: The actual net weight of the gold used in the jewellery piece.
- Current Market Rate: The daily fluctuating price for 24KT, 22KT, or 18KT gold.
- Value Addition (VA): The labor and craftsmanship costs (making charges) associated with the specific design.
- Stone Specifics: For studded items, the individual stone charges are based on the quality and type of gemstones or diamonds used.
- GST and Levies: Applicable government taxes and levies required at the time of the sale transaction.
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Bhima Jewellers Schemes & Savings Plans
Bhima Jewellers offers a variety of uniquely designed Jewellery Purchase Plans and gold accumulation schemes to help families plan for significant life milestones, such as weddings and anniversaries, while enjoying substantial financial benefits.
The Golden Key EMA Plan (11-Month Online Exclusive)
The Golden Key Easy Monthly Advance (EMA) Plan is a premier online investment option designed for effortless gold accumulation.
- How it Works: Members pay an Easy Monthly Advance of at least ₹5,000 (or higher in multiples of ₹1,000) consecutively for 11 months.
- Maturity Benefits: Upon completion of the 11th month, the total accumulated amount can be redeemed for 22KT BIS Hallmarked gold jewellery or gold coins with the exclusive benefit of 0% making charges (No Value Addition).
- Online Convenience: This specific plan is an online exclusive, meaning enrollment and redemption are handled through the official website, with secure home delivery of the final jewellery.
- Added Incentive: Members receive a free gold coin for every ₹8,000 enrolled in the plan.
Monthly Gold Savings Schemes
Bhima provides several other tailored monthly purchase plans, often managed via their mobile app or in-store, each offering distinct advantages:
- Shreyas Scheme: A flexible plan that can be started with just ₹1,000 a month, allowing customers to avail of no making charges up to 18% on their jewellery purchase.
- Kubera Scheme: This plan offers a flat 50% discount on the value addition (VA) or making charges for both gold jewellery and gold coins.
- Samruddhi Scheme: Provides a waiver of up to 20% on making charges for gold jewellery and coins.
- No MC & Bonus Schemes: These 11-month plans allow installments starting as low as ₹500 per month, facilitating easy consecutive savings toward future purchases.
- Weight Deposit Scheme: This scheme offers tiered making charge benefits based on when the scheme is completed; for example, completing it in the 11th month can provide a benefit of up to 18% off making charges.
Specialized Investment Plans
- Kanaka Plus: Ideal for those who prefer a single payment, this is a one-time investment plan redeemable in gold, silver, diamond, or platinum jewellery with no making charges.
- Ratna Scheme: A “Double Bonanza” plan specifically designed for diamond lovers, which also grants the liberty to purchase gold jewellery alongside diamond items.
To ensure full benefits, members must pay installments regularly, as defaults may reduce or cancel the applicable making charge waivers. These plans adhere to government regulations, and GST and other levies remain applicable at the time of the final sales transaction.
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Bhima Jewellers Offers & Deals
Bhima Jewellers provides a variety of enticing deals and value-added promotions designed to make luxury jewellery more accessible during major celebrations and life milestones.
Festive Discounts & Special Deals
Bhima is known for launching countless attractive offers that are often limited in quantity and time.
| Offer Type | Details |
| Seasonal Promotions | Attractive offers are posted from time-to-time for festivals and special occasions, ensuring competitive market pricing. |
| Gold Coin Offers | Customers have reported receiving benefits such as free gold coins alongside purchase discounts during promotional periods. |
| Deal of the Day | The online platform features a dedicated “Deal of the Day” section for immediate savings on selected pieces. |
Wedding & Milestone Offers
Dedicated to celebrating “Bridal Stories,” Bhima offers specialized collections and deals tailored for weddings and engagements.
| Offer Type | Details |
| Wedding Collection | A comprehensive “Wedding Collection” is curated to provide grand designs for brides and their families. |
| Occasion-Based Deals | Special pricing and curated selections are available for milestones such as anniversaries, birthdays, and engagements. |
| Grandeur Experience | High-value purchases for weddings often include personalized styling guidance and an immersive in-store experience. |
Exchange & Buyback Offers
Bhima provides a transparent and reliable system for customers looking to upgrade or sell their existing jewellery.
| Offer Type | Details |
| Guaranteed Buyback | Bhima assures maximum value for your gold and diamond jewellery through a guaranteed buyback policy. |
| Easy Exchange | You can exchange or sell back your jewellery at any time with complete confidence in the brand’s integrity. |
| Transparent Valuation | Every transaction includes an accurate and detailed breakup of gold weight and stone specifics to ensure fair exchange value. |
Making Charge Offers
One of the most popular deals at Bhima involves significant reductions in labor and craftsmanship costs.
| Offer Type | Details |
| 0% Making Charges | Selected items frequently feature 0% making charges as part of special promotional campaigns. |
| Purchase Plan Benefits | Specific schemes, such as the Golden Key EMA Plan, allow members to purchase 22KT gold jewellery or coins with no making charges upon maturity. |
| VA Discounts | Various monthly plans offer flat discounts, such as 50% off on value addition (VA) or making charges for gold jewellery. |
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Bhima Jewellers Online
Bhima Jewellers’ official digital platform serves as the “Online Home of Purity,” extending a century-old legacy of master craftsmanship and trust to a global audience.
Official Website Overview: The primary websites, bhimagold.com and bhimajewellery.com, offer a comprehensive and user-friendly interface where customers can view thousands of products with live gold rates updated in real-time.
Product Categories Online: The online store features an expansive inventory of over 8,300 products, ensuring there is a piece of jewellery to reflect every personality and story.
| Category | Highlights |
| Metal Types | Extensive collections in Gold (18KT, 22KT), Diamond, Platinum, and Silver. |
| Jewellery Types | A wide variety of earrings, nose pins, necklaces, rings, bangles, bracelets, pendants, and chains. |
| Specialized Collections | Includes Aradhana (traditional), Celant (heritage), Kahani (bridal), and the modern Y Collection. |
| Target Groups | Dedicated sections for Women, Men, and “Little Stars” (Kids) to facilitate effortless gifting. |
| Investment Bullion | Secure options for 22K (916 BIS Hallmarked) and 24K gold coins and bars in various weightages. |
Delivery & Return Policy
Bhima Jewellers prioritizes a safe and transparent post-purchase experience for all online customers.
- Free & Secure Shipping: The brand offers free shipping across India for every purchase, regardless of the order value.
- Tamper-Proof Packaging: To ensure items arrive in perfect condition, all jewellery is shipped in tamper-proof packaging for a safe and secure delivery.
- 5-Day Return Policy: Customers who are not completely satisfied with their purchase can take advantage of a 5-day hassle-free return policy.
- Flexible Cancellation: Orders can be cancelled easily before they are shipped, with the customer service team noted for providing timely refunds.
- Privacy Protection: The platform adheres to strict data protection practices to ensure that all personal and payment details remain secure.
Bhima Jewellers Live Video Shopping
While the provided sources do not explicitly use the phrase “Live Video Shopping” for all categories, they detail personalized online assistance and appointment-based services designed to replicate the in-store “grandeur experience” through digital channels.
How it Works
- Patrons can receive personalized guidance from a dedicated support team that provides personal assistance to help navigate the brand’s extensive collection of over 8,300 products.
- This service mirrors the “immersive experience” of physical showrooms, where expert consultants provide interactive assistance and “personalised styling guidance”.
- Customers can consult with experts to understand the nuances of various collections, such as the Galleria for modern wear or the Diamond Lounge for certified masterpieces.
Booking Virtual Appointments
- Specialized virtual sessions, such as Online Birth Stone Astro appointments, can be booked directly through the official website’s menu.
- General shopping help can be coordinated by reaching out to the support staff via the toll-free helpline (1800-121-9076) or email (support@bhimagold.com) during working hours (10 AM – 7 PM IST).
Benefits
- Expert Styling Guidance: Access tailored styling advice from consultants to find pieces that “reflect your uniqueness and personality”.
- Complete Transparency: Receive a detailed breakup of the gold weight, stone specifics, and making charges during your consultation to ensure a transaction founded on trust.
- Educational Insights: Gain immediate access to expert knowledge regarding diamond quality (the 4 Cs) and the purity differences between 18KT and 22KT gold.
- Hospitality from Anywhere: Experience Bhima’s renowned “hospitality” and “serene ambience” from the comfort of your home.
Bhima Jewellers Gifts Store
Gifts from Bhima Jewellers are designed to be “symbols of love and lasting joy,” catering to various budgets and relationships. The collection provides an extensive range of tokens for every occasion, ensuring that every gift captures a cherished moment and reflects the uniqueness of the recipient.
Gift Cards & Vouchers
Bhima offers a convenient way to provide “the gift of choice,” allowing loved ones to pick their perfect piece from the brand’s diverse collections.
| Feature | Details |
| The Gift of Choice | Recipients can select their own ideal piece from an extensive range of gold, diamond, or silver jewellery. |
| How to Obtain | Customers can select a gift card through the official store to send to someone special. |
| Convenience | Ideal for those who wish to ensure their gift perfectly matches the recipient’s personal style. |
Corporate Gifting
While the sources do not explicitly use the term “Corporate Gifting,” they highlight a range of “matchless” silver articles and collectibles that are described as ideal souvenirs and prestigious gifts.
| Category | Highlights |
| Silver Articles | Traditionally crafted items such as Kumkum bowls, silver spoons, and various other silver articles. |
| Idols & Souvenirs | High-quality silver idols of deities like Ganesha, Lakshmi, and Balaji are noted for their regality and nostalgia. |
| Aesthetic Appeal | These pieces are crafted with a fixation on detail, making them suitable for formal and commemorative presentations. |
Occasion-Based Jewellery
Bhima facilitates “Effortless Gifting” by categorizing its vast inventory into curated selections for specific life milestones and price points.
| Gift Category | Details |
| Milestone Jewellery | Expertly crafted pieces designed to celebrate engagements, weddings, anniversaries, and birthdays. |
| Price-Based Gifts | Curated collections for easy selection: Under 15K (sparking joy), Under 50K (creating memories), and Under 70K (timeless pieces). |
| Recipient Specific | Dedicated sections for Women (Modern/Heritage), Men (Understated Elegance), and Little Stars (Kids’ Magic). |
| Specialized Gifts | Thoughtful items like gold studs, diamond solitaire earrings, and silver ornaments serve as meaningful lifelong tokens. |
Benefits of Choosing Bhima Jewellers
Bhima Jewellers offers customers a combination of heritage, quality, and trust that very few jewellery brands in India can match. Here is why Bhima continues to be the first choice for generations of South Indian families:
- Legacy of Purity: Over 100 years of uncompromising commitment to quality and transparency.
- BIS 916 Hallmarking: Guaranteed purity with Hallmark Unique Identification (HUID).
- Certified Brilliance: All diamonds are IGI/GIA certified.
- Transparent Transactions: Detailed breakups of all costs, including making charges.
- Responsible Sourcing: Use of responsibly mined gold and diamonds.
- Hospitality & Experience: Personalized attention and a warm, immersive shopping atmosphere.
Bhima Jewellers Customer Reviews & Ratings
Bhima Jewellers maintains a reputation for excellence built on over a century of trust and rigorous quality standards.
Customer Testimonials
Patrons consistently praise Bhima for its transparent pricing, superior service, and verified purity.
- Online Shoppers: Customers highlight “hassle-free” web experiences, timely refunds, and brilliant finishing on delivered products.
- Design & Quality: Customers commend the “exquisite craftsmanship” and versatile styles.
- Value for Money: Customers also emphasize competitive market prices and the added value of free gold coins during offers.
Trust Signals
The brand provides several assurances to guarantee a secure and authentic shopping experience:
- Certified Purity: All gold is BIS 916 Hallmarked with verifiable HUID, and diamonds carry IGI/GIA certifications.
- Transparent Billing: Every purchase includes a detailed breakup of gold weight, stone charges, and making charges.
- 101-Year Legacy: Established in 1925, the brand is a global hallmark of uncompromising authenticity.
- Secure Logistics: Offers free shipping across India in tamper-proof packaging for safe delivery.
- Ethical Sourcing: Committed to Sustainable Luxury through responsibly mined gold and diamonds.
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