Selling on Amazon can open up opportunities to reach millions of customers in India and beyond.
Whether you’re a small business owner or an individual entrepreneur, Amazon offers an incredible platform to showcase your products. And with the festive season almost within reach, it is the best time to take off with your Amazon exposure.
In this guide, we’ll walk you through the essential steps to get started with selling on Amazon, from registration to growth strategies.
Essentials for Registration as an Amazon Seller
The best part about the process is that registering as an Amazon seller can be done within 15 minutes. Before you begin, you need to have a few essential documents and details on hand.
Here’s the list of documents you need to start selling on Amazon:
- Email ID
- Active Mobile Number
- GST Number (or PAN details for GST-exempt categories like books, handicrafts, etc.)
- Bank Account Details & Routing Number
- Chargeable Credit Card
- Government-Issued ID
- Proof of Residential Address (dated within 180 days)
- Business Licence/Registration (if applicable)
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Register Your Amazon Seller Account
Once you have your essential details, you can follow these steps to set up your Amazon seller account:
- Create your Account: Visit sell.amazon.in or sellercentral.amazon.in. You can either use your existing Amazon account or create a new one.
- Provide Your Business Info: Select your business location and type (individual or business), and provide your business name and registration details.
- Seller Information: Fill in your legal name, citizenship details, and address.
- Billing Information: Enter your bank account and credit card details for payments.
- Store & Product Info: Choose a unique store name, and provide details about your product (UPC, brand status, etc.).
- Verify Identity: Upload your government ID and proof of address. Sometimes, you’ll be asked for a quick video call verification.
Once you’re registered, you’ll have access to Amazon Seller Central, which is the hub for managing your store.
Product Listing Guide for Selling on Amazon
You need to have a detailed plan for your products as an Amazon seller so that you can sell them online. You have two main options:
- Match an Existing Listing: If your product is already available on Amazon, you can match it to the existing listing.
- Create a New Listing: If you’re selling a unique product, you’ll need to create a new listing.
If you are moving forward with creating a new listing, here’s what you’ll need:
- Product Information: More specifically, category, brand name, price, features, and specifications.
- High-Quality Images: Images should be at least 500×500 pixels (preferably 1000×1000). Ensure the product fills 80% of the image area.
- Compelling Product Title: Max 50 characters, plus a clear description and bullet points highlighting key features.
| Here is an interesting pro tip for you: Sellers with 10+ unique listings have been shown to achieve 7 times higher sales in the first year itself. |
Also Read: Amazon Great Indian Festival 2025
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Fulfilment Method for Your Amazon Store
Having an online store isn’t complete unless you have a fulfilment method for the orders. What this basically means is a process by which sellers store, pack, and deliver their products to customers once an order is placed on Amazon.
There are a handful of methods you can follow for the fulfilment of the orders:
- Fulfilment by Amazon (FBA): This is simply sending your products to an Amazon Fulfilment Centre. Amazon handles everything—storage, packing, shipping, and customer service. Furthermore, FBA products get the Prime badge, ensuring faster delivery.
- Easy Ship: This is almost the same, but with a slight difference. You store your products, and Amazon picks up and delivers them. You avoid storage costs while still enjoying Amazon’s logistics.
- Self-Ship: Now on this one, you are on your own. You manage everything, from storage to delivery, using your own resources or third-party carriers.
Also read: Amazon Now 10-Min Delivery in India
Fees and Payments for Selling on Amazon
This is where Amazon makes its profit. Selling on Amazon is free, but there are fees when you make a sale. These are as follows:
- Referral Fees: A percentage of your sales price, varying by product category.
- Closing Fees: A flat fee based on your product’s price range.
- Shipping Fees: This can vary based on your fulfilment method. For FBA and Easy Ship, there are handling fees, but these have recently seen reductions.
Once verified, Amazon deposits your earnings into your bank account every 7 days.
With all these set in place, your online store is set, and you are ready to start selling on Amazon!
Growing Your Business by Selling on Amazon
Once you make your first sale, it’s time to scale up. After all, starting up a store is only the first step.
For new ‘store owners’, Amazon offers a range of tools to help you grow:
- New Seller Incentive Program
As a new seller, you’re eligible for up to ₹36,000 in benefits. This includes ad credits to get your products noticed and inventory shipping rewards to help reduce costs. - Advertising
Amazon’s Sponsored Products and Sponsored Brands let you increase visibility. You can target your ads specifically to your ideal customers. This means more clicks and more sales. You can start small and scale as you see results. - Amazon Brand Registry
If you have a unique brand, you can protect it and access advanced selling benefits by enrolling in the Amazon Brand Registry. You will get advanced selling tools, better control over your product listings, and the ability to fight counterfeit sellers. This step is crucial if you’re serious about your brand’s growth. - Competitive Pricing
You can use Amazon’s pricing tools to stay ahead of the competition. Set dynamic prices that automatically adjust based on competitor pricing and market demand. This helps you attract buyers while ensuring your margins stay healthy. - Sell Globally: Reach over 180 countries through Amazon Global Selling.
As you know, Amazon is a global market. With Amazon Global Selling, you can tap into over 180 countries and expand your reach globally. This means you can connect to millions of potential customers.
| Don’t hesitate to experiment with different strategies like advertising, global selling, and competitive pricing. Monitor what works best and double down on it to maximise growth. |
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Important Tips for Success as an Amazon Seller
To succeed on Amazon, keep these tips in mind:
- Monitor Your Metrics. Watch your order defect rate, cancellation rate, and late shipment rate in Seller Central.
- Customer Reviews. Encourage reviews, as they’re key to improving your ranking and building trust.
- Utilise Support. Amazon provides extensive support through Seller Central, Seller University, and Service Provider Networks.
If you need additional funds for business expansion, consider applying for a loan to manage inventory costs or improve your product listings.
Don’t forget to use an EMI calculator to plan for monthly payments.
Conclusion
Selling on Amazon offers enormous potential for growth, whether it is a small business or an individual entrepreneur.
However, Amazon makes it a lot easier with easy registration, flexible fulfilment options, and powerful growth tools. Amazon provides the platform to scale and thrive.
Use Amazon’s financial support to start your journey. If, unfortunately, you are not qualifying for any incentive scheme, then consider taking a personal loan. Remember to check your credit score to ensure you qualify for the best loan terms.
Good Luck!
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