The Amazon Pay ICICI Credit Card is India’s most widely adopted co-branded credit card, with more than 5 million card users.
It was launched in 2018, and it stood out for its zero fees, unlimited cashback, and seamless redemption.
The latest update says that starting October 11, 2025, the card will be revamped with lower foreign exchange charges, expanded travel rewards, and stricter cashback exclusions.
Read more to learn what cardholders need to know.
Why Amazon Pay ICICI Credit Card Stands Out
Since its launch, the card has been a hit among Amazon shoppers for its transparent rewards and no annual or joining fees.
- Zero joining or annual charges, making it a rare lifetime-free card.
- With over 5 million users, it is a popular co-branded credit card.
- 5% for Prime members and 3% for non-Prime members on Amazon shopping, without monthly caps.
- Cashback is auto-credited as an Amazon Pay balance, usable across Amazon and partner merchants.
Over time, it has evolved beyond being a daily spending tool into a travel-friendly card. Today, it caters to digital-first consumers who shop often online and are increasingly exploring international travel.
Cardholders have a huge potential to benefit from offers during the Amazon Great Indian Festival 2025.
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What is Changing in 2025
The upcoming changes are directed towards Amazon and ICICI Bank’s attempt to sharpen the card’s value.
- Lower forex markup: Reduced from 3.5% to 1.99% on international transactions.
- Travel cashback: Prime members get 5% unlimited cashback, and non-Prime members get 3% on flights and hotels booked via Amazon Pay.
- Expanded exclusions: Transactions like gold coins, rent, taxes, education, fuel, utilities, EMIs, and international spending will no longer earn cashback.
Suggested read: Guide for Availing EMI on ICICI Debit Card
Key Updates on Amazon Pay ICICI Credit Card
| Feature | Before | After |
|---|---|---|
| Forex Markup | 3.5% | 1.99% |
| Travel Cashback (Prime) | 5% on Amazon shopping | 5% on flights & hotels |
| Travel Cashback (Non-Prime) | 3% on Amazon shopping | 3% on flights & hotels |
| Cashback Exclusions | Limited categories | Expanded list (rent, EMI, utilities, etc.) |
Updated Benefits of Amazon Pay ICICI Credit Card
For those in worry, not everything is changing. Core benefits continue:
- Unlimited 5% cashback for Prime members on Amazon shopping (excl. gold coins)
- Unlimited 3% cashback for Non-Prime members on Amazon shopping
- 2% cashback on Amazon Pay categories (bill payments, gift cards, digital spends)
- 1% cashback on other spends (excluding new exclusions)
- 1% fuel surcharge waiver
- Always-on 3 months no-cost EMI on eligible Amazon purchases
These make the card relevant not just for travel but also for day-to-day online shopping.
Also read: Top 5 Lifetime Free Credit Cards in India
Apply for Amazon Pay ICICI Credit Card
The process remains simple and digital-first:
- You can apply through either Amazon’s official website or ICICI’s website.
- Search for ‘Amazon Pay ICICI Bank Credit Card’ on amazon.in or the app.
- Sign in and then click ‘Apply Now’ and complete video KYC.
- You can track the application status online.
- The existing ICICI Bank credit card holders may get approval in 30 minutes.
A digital card is issued instantly, and the physical card is delivered within a week.
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What It Means for Cardholders
While the new changes might be tempting, the existing Amazon Pay ICICI credit cardholders might find themselves confused about these changes.
For frequent Amazon shoppers, the card’s core strength, that is, the unlimited cashback with no fees feature, remains unchanged.
For travellers, reduced forex markup and travel cashback will mean a better offer. However, everyday users who rely on cashback for rent, utilities, or education payments will see reduced benefits.
The result is a sharper, more focused card designed for shopping and travel.
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Also Read: Flipkart SBI Credit Card
Industry Insights
Here are some of the insights based on the industrial leaders’ assessment of this update:
- Amazon Pay India: Calls the revamp a move to strengthen rewards in categories that matter most, like travel and essentials.
- ICICI Bank: Highlights that lower forex charges and richer redemption options make it one of India’s fastest-growing co-branded cards.
- Analysts: Note that exclusions are common across credit cards, and this one still remains highly competitive, especially for Prime members.
Conclusion
The latest Amazon Pay ICICI Bank Credit Card revamp balances new perks with tighter limits. By cutting forex fees and rewarding travel bookings, it becomes more valuable for globally mobile users, while continuing to offer strong rewards for Amazon loyalists.For cardholders, the key is to adjust spending patterns to unlock maximum benefits.
If you are hesitant to take on a credit card but also are looking for some ways to make the most out of this festive season, try a small and manageable personal loan.
No matter the method, if you are planning to take credit, it is always best to check your credit score beforehand to ensure the best offers suited to your profile.
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