Amazon’s Great Indian Festival 2025 kicks off on September 23 for all customers, with Prime members getting 24‑hour early access starting September 22.
This year’s sale brings big discounts on top smartphones, which can also be further reduced with bank & coupon offers, exchange deals, and no‑cost EMI options. If you’re eyeing an upgrade, it’s one of the best moments to buy.
Read on to learn which are the best smartphones by category you should go for, plus tips to make sure you get maximum value.
What to Look for in a Smartphone Sale
Before you pick a phone, keep these in mind:
- Core specs: processor, RAM & storage, display refresh rate, battery capacity & charging speed.
- Camera performance (especially low‑light, stability, zoom, for video).
- Software promises: updates, durability, build quality, and after‑sales service.
- Extras and features: 5G network, IP rating, stereo speakers, wireless charging, etc.
- Sale terms: Things that can bring real savings, such as bank discounts, coupon stacking, exchange value, and no‑cost EMI.
- True discount vs sticker price: check what the price was before the hype; sometimes ‘discount’ is from an inflated marked price.
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Top Flagship Smartphones in the Great Indian Festival
Here are 10 of the best flagship or near‑flagship phones with strong discounts in this Amazon sale: “Sale Price/Offer” = what the latest credible reports and Amazon’s previews show. Prices may vary by configuration, region, or with additional offers.
| Flagship Smartphone | Actual Price | Sale Price |
| Samsung Galaxy S24 Ultra 5G | ₹1,34,999 | ₹ 71,999 |
| Samsung Galaxy S24 (SD) | ₹74,999 | ₹ 39,999 |
| Apple iPhone 16 | ₹79,900 | ₹ 51,999 |
| Apple iPhone 16 Pro | ₹99,999 | ₹ 69,999 |
| Xiaomi 14 | ₹69,999 | ₹ 27,999 |
| Google Pixel 9 | ₹79,999 | ₹ 35,000 |
| OnePlus 13 | ₹72,999 | ₹ 57,000 |
| OnePlus 13R | ₹44,999 | ₹ 42,999 |
| Apple iPhone 15 | ₹79,900 | ₹ 45,999 |
| iQOO 13 | ₹54,999 | ₹ 50,999 |
Also Read: Best EMI Offers in Amazon Festive Sale 2025
Top Camera Phones in Amazon GIF Sale
If photography or video is what you care deeply about, here are some of the best camera phones to target during the Great Indian sale:
| Smartphone Model | Actual Price | Sale Price |
| Samsung Galaxy S24 Ultra 5G | ₹ 1,34,999 | ₹ 71,999 (with bank discounts) |
| Apple iPhone 15 | ₹79,900 | ₹ 45,999 |
| Xiaomi 14 CIVI | ₹ 54,999 | ₹ 27,999 |
| OnePlus 13R | ₹ 44,999 | ₹ 42,999 |
| iPhone 16 Pro | ₹99,999 | ₹ 69,999 (with bank discounts) |
| Samsung Galaxy A55 5G | ₹ 42,999 | ₹ 23,999 (with bank discounts) |
| iQOO Neo 10R 5G | ₹ 31,999 | ₹ 24,999 |
| Samsung Galaxy M36 5G | ₹ 22,999 | ₹ 13,999 (with bank discounts) |
| iQOO Z10 Lite 5G | ₹ 14,999 | ₹ 8,748 (with bank discounts) |
| Samsung Galaxy S24 (SD) | ~₹ 74,000 | ₹ 39,999 (with all offers) |
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Top Gaming Phones on Amazon’s Great Indian Sale
For gaming purposes, people consider high refresh rates, strong cooling, large batteries, etc.
Here are some of the best gaming phone pickups from the Amazon Great Indian Sale 2025:
| Gaming Smartphone Model | Actual Price | Sale Price |
| Samsung Galaxy S24 Ultra 5G | ₹ 1,34,999 | ₹ 71,999 (with bank discounts) |
| iQOO Neo 10R 5G | ₹ 31,999 | ₹ 24,999 (with bank discounts) |
| OnePlus 13R | ₹ 44,999 | ₹ 42,999 |
| Samsung Galaxy S24 (SD) | ~₹ 74,000 | ₹ 39,999 (with all offers) |
| Xiaomi 14 CIVI | ₹ 54,999 | ₹ 27,999 |
| OnePlus 13 | ₹ 64,000 | ₹ 57,000 (with bank offers) |
| iQOO 13 | ₹54,999 | ₹ 50,999 |
| Samsung Galaxy A55 5G | ₹ 42,999 | ₹ 23,999 (with bank discounts) |
| Samsung Galaxy M36 5G | ₹ 22,999 | ₹ 13,999 (with bank discounts) |
| iQOO Z10 Lite 5G | ₹ 14,999 | ₹ 8,748 (with bank discounts) |
If more gaming‑centric models show up (Asus ROG, Lenovo Legion, etc.), it will be worth checking their refresh & cooling performance.
Also Read: Best Credit Cards for Amazon Festive Sale
Best Mid‑Range Phones in Amazon Festive Sales
If you want good all-around phones without flagship price tags but with flagship performance, these phones under ₹30,000 can be the best options for you:
| Smartphone Model | Actual Price | Sale Price |
| Xiaomi 14 CIVI | ₹ 54,999 | ₹ 27,999 / ₹ 26,249 (with bank discounts) |
| Realme 15 Pro | ~₹ 31,999 | ₹ 26,999 |
| iQOO Neo 10R 5G | ₹ 31,999 | ₹ 24,999 |
| Nothing Phone 3A Pro | ₹29,999 | ₹ 24,999 |
| Samsung Galaxy A55 5G | ₹ 42,999 | ₹ 23,999 (with bank discounts) |
| Samsung Galaxy S24 FE | ₹ 39,999 | Under ₹ 30,000 |
| Motorola Edge 60 Pro | ₹29,999 | Under ₹ 25,000 |
| Nothing Phone 3A | ₹24,999 | Around ₹ 21,000 |
| Poco X7 Pro | ₹ 24,000 | Under ₹ 20,000 |
| Realme P4 Pro | ~₹ 24,999 (Implied) | ₹ 19,999 |
Best Budget Phones in Great Indian Sales 2025
If you are on an extreme budget, these budget phones under ₹10,000 can be great deals. Check the Entry‑Level Picks from below:
| Budget Smartphone Model | Actual Price (MRP/Usually Sells For) | Offer Price (Sale Price) |
| Samsung Galaxy M36 5G | ₹ 22,999 | ₹ 13,999 (with bank discounts) |
| iQOO Z10 Lite 5G | ₹ 14,999 | ₹ 8,748 (with bank discounts) |
| POCO M7 Plus | ₹13,499 | ₹ 11,000 (with all offers) |
| Realme P4 | ₹14,999 | Under ₹ 15,000 (with bank discounts) |
| Motorola G96 | ₹19,999 | Under ₹ 15,000 (with all offers) |
Budget Phones Under ₹15K in Amazon GIF Sale
| Smartphone Model | Actual Price (MRP/Usually Sells For) | Offer Price (Sale Price) |
| OnePlus Nord CE4 Lite 5G | ₹ 20,999 | ₹ 15,748 (with bank discounts) |
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Tips to Maximise Savings During the Sale
To make sure you get the best deal:
- Use bank & payment‑method offers: SBI, ICICI, etc, often give extra discounts or cashbacks.
- Exchange old phone: many models let you trade in your old device for an additional discount.
- Coupons & Amazon voucher stacking: check if there are seller coupons, platform coupons.
- Stock & time sensitive: flagships sell out fast; set alerts, use Wishlists, Prime early‑access.
- Compare base vs sale price history: check past prices so you can judge if this really is a deal.
Also Read: Best Smartphone in Flipkart BBD Sale
BNPL & EMI Options During Big Billion Days
For those eyeing premium smartphones, Amazon has made big purchases easier through Buy Now, Pay Later (BNPL) and EMI schemes, especially with the Amazon Pay ICICI credit cards. These flexible payment solutions help you spread the cost without burning a hole in your pocket.
- EMI Plans: Customers can convert their payments into easy monthly instalments using debit or credit cards. Tenure options typically range from 3, 6, 9, or 12 months.
- BNPL Offers: Selected smartphones come with zero-interest BNPL for first-time buyers, allowing you to split your bill into smaller payments at no extra cost.
- Extra Loan Option: If your BNPL or EMI limit isn’t enough, you could also use a personal loan option to cover the gap.
Also Read: Recent Changes in Amazon Pay ICICI Credit Card
Conclusion
If you’re looking for flagship quality, the Samsung Galaxy S24 Ultra and iPhone 15 are standout deals at this Amazon Great Indian Festival. For those wanting strong cameras without breaking the bank, phones like the Galaxy M36 5G offer excellent value.
Budget gamers could consider the iQOO Neo 10R or OnePlus 13R, given that ultra gaming phones like ROG or Red Magic aren’t involved in the sale.
And if your budget is tighter, there are solid entry‑level 5G options in the sub‑₹10,000‑₹15,000 range.
Here is a tip for you: if you are someone planning to take a loan or use a credit card to cover the big spends during these sales, always calculate your EMI in advance using an EMI calculator and check your credit score to avoid any surprises during approval.
Disclaimer:
The prices, discounts, and availability in this blog are based on official previews, leaks, and early reports for the Amazon Great Indian Festival Sale 2025. Actual offers during the live sale may vary.
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